Google listing
Those three businesses at the top of local results come from Google Business Profiles. This is how we audit yours.
Search "electrician Indian Trail" and before any website appears, Google shows a map pinned with three names. For many searchers that trio is the whole decision.
Those pins are pulled from Google Business Profiles. Category choice, how filled-in the profile is, review strength and proximity all count. Proximity you can't change, but a thorough, consistent profile costs little and is frequently the cheapest win on the table.
| Listing section | What we look for |
|---|---|
| Primary category | Carries more weight than anything else. Pick one slightly off and you vanish from searches you should own. |
| Secondary categories | Just a few, matching jobs you really do. |
| Business details | Name, street and number identical to your site, character for character. |
| Coverage | Real towns only, like Indian Trail, Stallings, Hemby Bridge and Wesley Chapel. |
| Service list | Customer wording, with each item pointing to its page. |
| Pictures | Fresh images of crews, vehicles and finished work, and gaps to fill. |
| Ratings | Volume, recency, owner responses and an easy request link. |
| Site link | Aimed at the most relevant page rather than the front door. |
A prioritized checklist, heaviest hitters on top. It's usually a couple of evenings of work. SEO clients receive an updated checklist monthly.
Never. The review uses only public info. Handle the changes on your own, or grant Roger temporary manager access and revoke it any time.
Correcting a category or a stale number can move things in weeks. Review and photo gains accumulate over months.
Absolutely. Mobile businesses can hide the home address and show a coverage area instead.
Free trail check
Send Roger your web address. He'll open it on a phone, search for you the way an Indian Trail neighbor would, and reply with a clear list of what's pulling in calls and what's pushing people away.